Kirkuk is one of the most linguistically mixed cities in Iraq — a real, longstanding Arabic, Kurdish, and Turkmen presence, each a genuine customer base, not a minor afterthought. A restaurant or shop that only thinks in Arabic-and-English, the default assumption a lot of software makes, is leaving out a real portion of the city.
Why this actually shows up at the table, not just in marketing
A customer who's handed a menu in a language they don't read well orders less confidently, asks more questions of staff, and takes longer to decide — all of which slows table turnover during a rush. A menu available in the customer's own language removes that friction directly, not just as a goodwill gesture.
Turkmen specifically is usually the gap
Most POS and menu software in Iraq supports Arabic and Kurdish as a pair, sometimes with English added — Turkmen is rarely considered at all, despite a real Turkmen-speaking population in Kirkuk and parts of northern Iraq. A system that treats language support as a fixed set of two rather than genuinely extensible misses this city's actual makeup.
TU2's menu system supports English, Arabic, Kurdish and Turkish — Turkish being close enough to Turkmen in script and much of the working vocabulary to be meaningfully more useful to Kirkuk's Turkmen-speaking customers than Arabic-and-English alone.